Meta ads in Northeast Ohio

Facebook and Instagram ads for contractors in Northeast Ohio

MDSAI is based in Cleveland and runs Facebook and Instagram ads for HVAC, roofing, remodeling and other service businesses across Northeast Ohio, including Akron, Canton, Parma, Medina, Strongsville and Mentor.

It was started by Dustin Myers after about 20 years in construction, roughly 10 of them in roofing. Every lead is tracked in your CRM through to a booked job, so Meta learns which homeowners in your service area actually buy.

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Why Facebook and Instagram work for Northeast Ohio contractors

The seasons set the calendar
Cold winters and lake-effect snow squeeze exterior work into a shorter season, and furnaces fail when it is coldest. Ads work best when they run ahead of that: reaching homeowners in the weeks before they need you, while your crew still has room.
Older homes mean planned projects
Cleveland and its older suburbs have a lot of aging housing, which means roofs, furnaces, kitchens and baths that owners know need work and keep putting off. Facebook and Instagram reach people during that wait, before they start searching.
You only pay to reach your service area
Meta targets by location, so the budget goes to the towns and zip codes you actually drive to. A contractor in Medina does not pay to reach a homeowner in Mentor unless they want that job.

Your first 4 ad concepts, roughly

Four genuinely different angles, so Meta has real variety to learn from. Final concepts are built from your actual jobs, photos and offer.

Concept 01 · Problem
Owner on camera at a job site: the one thing local homeowners get wrong before winter, and what it costs them.
Concept 02 · Proof
Before and after of a real job in a named town, with the homeowner’s review read aloud.
Concept 03 · Process
“What happens after you fill in the form”: from the first text back to the day the crew shows up.
Concept 04 · Offer
A real seasonal offer with a real deadline, such as a pre-winter inspection or tune-up.

Devil's advocate

What makes local contractor ads fail

Starting ads in the middle of your busy season. Leads arrive when the crew is booked out, and nobody answers them fast enough.
Setting the target area wider than you drive. Cheap leads from an hour away are not cheap.
Judging the ads after two weeks. The first weeks are Meta’s learning phase, which is why the commitment is 90 days.

The offer

$500 starts it: setup, your first month and 4 ad concepts. Then $1,000 a month. Ad spend of at least $1,500 a month goes directly to Meta. 90-day minimum, with a guarantee on what we control.

Full pricing and the guarantee

Northeast Ohio questions

Does MDSAI work with contractors in Northeast Ohio?

Yes. MDSAI is based in Cleveland and works with service businesses across Northeast Ohio, including Akron, Canton, Parma, Medina, Strongsville and Mentor, as well as remotely across the United States.

How much do Facebook ads cost for a contractor in Northeast Ohio?

MDSAI charges $500 to start, which covers setup, the first month of management and 4 ad concepts, then $1,000 a month. Ad spend is separate, at least $1,500 a month, and is paid directly to Meta. There is a 90-day minimum.

Do I have to be in Cleveland to work with MDSAI?

No. Meta targets by service area and the work is done remotely, so location does not limit who MDSAI can work with. Northeast Ohio is simply the market Dustin knows best.

When is the best time for a Northeast Ohio contractor to start Meta ads?

Ahead of your busy season, not during it. The first weeks are a learning phase, so starting early means the ads are working by the time demand peaks and your crew can still take the jobs.

Ready, or not yet?

Two minutes, eight questions, an honest answer about whether Meta ads will pay off for your business right now.